There is an important distinction between livestreaming and traditional live broadcasts on TV or radio – namely, the overt presence of other viewers reacting, commenting and chatting during live streams. More than 2m people simultaneously watched NASA’s Perseverance rover land on Mars, and over half a million channels livestreamed for the first time in 2020. Immediacy – the growth of livestreaming and simultaneous viewing to create a sense of communal experience and companionship.These needs have become more prominent largely due to the global coronavirus pandemic, but YouTube has also defined three distinct and complementary video trends. The management of physical and emotional wellbeing.Gavin McGrow, Global Strategy Director, attended this session on how the past year has transformed video from a form of casual entertainment to serving deep consumer needs such as: In the past 12 months, YouTube has noted the growing ‘indispensability’ of video in people’s lives, with 1 billion hours of content viewed on the platform every single day. Kevin Allocca, Head of YouTube Culture & Trends What 2 billion viewers can tell us about the future of video.
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